Our story and purpose

In India many people - men and women - lose their lives to betrayal in relationships, false accusations and loneliness. We are not against any gender. We stand with the pain that is left behind.

When a son is lost, there is often no earner left at home. Mothers and sisters carry the financial and emotional burden for life. I Am Not An Option began for that mother and sister.

Our line: "I am not an option" - every person is someone's son, brother, father, daughter, sister or mother. Leaving someone is easy, but a whole family's world breaks behind them.

We do three things:
1) Naam Jaap Seva - mothers and sisters who lost a child and are in financial need calm their minds by chanting God's name and receive seva money from advertising income. We do not profit from it.
2) Creator monetisation - influencers whose reels are not monetised get their own page/link. A fixed share of the income from the traffic on it goes to them, with full transparency.
3) Blessing creators - a dignified earning opportunity for creators of the transgender community. Mothers and sisters can invite them for good wishes or a blessing video.